Ritz-Carlton Case Study - 950 Words

Ritz-Carlton Case Study The two different types of (CRM) Customer Relationship Management are operational and analytical CRM. â€Å"Operational CRM supports traditional transactional processing for day-to-day front-office operations or systems that deal directly with the customers. Analytical CRM supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers. According to our text book the primary difference between operational CRM and analytical CRM is the direct interaction between the organization and its customers.† The Ritz-Carlton has a Customer Loyalty Anticipation Satisfaction System (CLASS). â€Å"The system stores guest preferences, and alerts the front desk clerks when†¦show more content†¦The Ritz-Carlton can reach their customers by performing CRM functions over the internet is with personalization. â€Å"Personalization occurs when a web site can know enough about a person’s likes and dislikes that it can fashion offers that are more likely to appeal to that person. How can you get this information? First, you can get it by offering on-line surveys for customers and giving them a discount in return for filling out the survey. Partner with cheaptickets.com or Travelocity.com and start a data base system for the people that book hotels through them. Another opportunity that you can use to reach out to your customer is through youtube.com. Youtube.com gives you the option of either posting a video or you can pay to be in a commercial before the video starts. A third option but probably not as effective as the other options would be to send out an information and discount opportunity e-mail to corporate business and other customers. â€Å"The Ritz-Carlton could gain several things from using analytical CRM. According to the text book some of the benefits could be to give the customer more of what they want; find new customers similar to the best customers; find out what the organization does best; beat competitors to the punch; reactivate inactive customers; let customers know they matter.† â€Å"ERM stands for Employee relationship management. ERM provides employees with a subset of CRM applications available through aShow MoreRelatedRitz Carlton Case Study3888 Words   |  16 Pages Introduction to the Company The Ritz-Carlton Hotel Company is one of the premier hotel management companies in the world today. Their goal of providing world-class service to its guests is rooted in tradition. History The Ritz-Carlton tradition begins in the early 1900s in Europe. Caesar Ritz a well-known hotelier transformed the Ritz Paris and the Carlton in London into the redefined standard of luxury hotels in the early 1900s. Caesar Ritz died in 1918 but his wife continued the expansionRead MoreRitz Carlton Case Study1318 Words   |  6 PagesResources Management Instructors: Dr. Michael Thomas and Peter Martel Harvard University The Ritz-Carlton Hotel Company 1. Evaluate the effectiveness of the Ritz’s training and development system. To what extent does the system create the leadership, values, and culture of the Ritz? What specific aspects of the training program help new recruits understand what it is to be a Ritz employee? The Ritz-Carlton has three steps of service. First, the employees start with a warm and sincere greeting thatRead MoreCase Study on Recruiting for the Ritz-Carlton2618 Words   |  11 PagesCASE STUDY On RECRUITING FOR THE RITZ-CARLTON Submitted By: Group-05 Abu Fattah Emran | 11164042 | Md. Nurul Islam | 11164038 | Submitted To: Abbas Ali Khan, Visiting Faculty BRAC Business School BRAC University Date of Submission: 17 November, 2012 Table of Content: Title | Page No. | Company Overview | 1 | Case Summary | 2 | Question no-1 | 2-4 | Management Process | 2-3 | Measurement of recruitment effectiveness | 4 | Question No-2 | 5-7 | Conventional recruitment method |Read MoreRitz Carlton Case Study Essay1335 Words   |  6 PagesRunning Head: Ritz-Carlton Hotel Company Ritz-Carlton Hotel Company Case Study Steven Kane Benedictine University MBA 630: Operations Management August 11, 2013 The business problem facing Ritz-Carlton Hotel Company is how to continuously improve quality through quantifiable measures. Quality management in any service industry can be very complicated. Customers do not purchase a good, but are looking for an experience that exceeds all expectations. The problem is that each customer hasRead MoreRitz-Carlton Case Study928 Words   |  4 Pages3rd Assignment – Ritz-Carlton Hotel Company How does The Ritz-Carlton create â€Å"Ladies and Gentlemen† in only 7 days? The seven days countdown was a result of the evolution and refinement of the hotel opening process, which became more solidified in the late 1980s to early 1990s when hotel chain was opening many new properties. The first two days were devoted to orienting employees to The Ritz-Carlton culture and values, while remaining five days involved more specific skills training and trialRead MoreRitz Carlton Case Study1450 Words   |  6 Pagespressure to prove his mettle. He has been appointed as the General Manager of the Ritz Carlton which will be shortly opening at Washington D.C. the major challenge he faces is from Millennium partners who are the property partners along with Ritz Carlton and are equally responsible for the successful opening of the hotel. There are various issues that have risen out of this management contract is that Millennium accuses Ritz opening with far lower occupancy against their competitors which yields lesserRead MoreRitz-Carlton Case Study942 Words   |  4 Pages3rd Assignment – Ritz-Carlton Hotel Company How does The Ritz-Carlton create â€Å"Ladies and Gentlemen† in only 7 days? The seven days countdown was a result of the evolution and refinement of the hotel opening process, which became more solidified in the late 1980s to early 1990s when hotel chain was opening many new properties. The first two days were devoted to orienting employees to The Ritz-Carlton culture and values, while remaining five days involved more specific skills training and trialRead MoreRitz Carlton Case Study1767 Words   |  8 PagesThe Ritz-Carlton – Using IS to Better Serve the Customer | CURRENT | PROPOSED | 5Cs | Customer | Business and Leisure Travellers demanding individualized attention and high quality hotel experiences. Mainly focuses on corporate travel and meeting planners. | SAME | Company | 5* Luxury Hotels and Resorts Mostly franchisor and management contract providers with some ownership.Customer centric culture and use of knowledge base marketing. Human capital and systems support to provide personalizedRead MoreCase Study : Ritz Carlton Hotel1248 Words   |  5 PagesDebisingh HP 101-04 10/21/14 The Ritz-Carlton, Westchester The Ritz-Carlton legacy began with the celebrated hotelier Cesar Ritz, known as the â€Å"king of hoteliers and hotelier to kings.† His philosophy of service and innovations redefined the luxury hotel experience in Europe through his management of The Ritz Paris and The Carlton in London. Cesar Ritz passed away in February, 1918, and his wife Marie continued expanding hotels bearing his name. The Ritz-Carlton Investing Company was establishedRead MoreCase Study : Ritz Carlton Hotel1980 Words   |  8 PagesEXECUTIVE SUMMARY In the year 2000, The Ritz-Carlton Hotel Company paired with luxury real estate developer Millennium Partners to build a $225 million hospitality complex in the heart of Washington DC. This 300-room hotel was set to be the first out of a six-hotel deal between these two companies. The structure of the deal was that Millennium Partners would be the owners of the properties and The Ritz-Carlton would manage them. The newly appointed General Manger that was set to run the

Effects Of Modernism - 857 Words

The Modernist era was a social and cultural movement characterised by rapid social and technological change in the 19th and 20th century. The art movement revolved around a group of innovative artists and art critics who challenged preconceived ideas about what â€Å"good† art was, and redefined expectations. Modernism affected the ideas and practices of artists, increasing the attitude of the Avant-Garde – to be original. Abstraction was explored visually and artists moved away from pictorial realism, bringing into focus new techniques and acceptances. Abstract Expressionist was the final sub-era of Modernism. Artists started to view painting as a performance or experience, rather than a reproduction of an object – real or imagined. It was†¦show more content†¦He aimed to distil the core essence of each artwork through visual vocabulary; using non-genre based subject matter such as distorted shapes, squiggles and motifs. For example, in his painting â⠂¬ËœComposition IV, 1911, Kandinsky has partially disguised symbols of subject matter from the outside world, such as boats, reclining figures, and a castle on a hilltop, beneath vibrant blocks of colour and harsh black lines. The notion of battle is conveyed in the chaos of the composition particularly in the way Kandinsky has juxtaposed the clashing vibrant high key colours, with the calm of the flowing forms. This alludes to the peace and redemption to follow. Kandinsky’s formalistic approach to the biomorphic painting – with a specific focus on colour, shape and arrangement – was challenging to the deeply ingrained notion that subject matter was required to tell a narrative and realistically represent society. Kandinsky was criticised for devaluing art in the Modernist era and promoting the notion of â€Å"art for art’s sake† due to the abstract nature of his work. However he argued that such artwork could create a corresponding thrill or contrast of emotion in the audience. He said â€Å"Such works of art at least preserve the soul from coarseness; they â€Å"key it up†¦as tuning-key the strings of a musical instrument.† He aimed to reveal the inner lifeShow MoreRelatedNegative Effects Of Modernism742 Words   |  3 PagesINTRODUCTION Postmodernism is an era of intellectual growth that is characterized by the move away from modernism. Postmodernism believes that truth is subject and not absolute. Thomas Oden declares modernism to be the period between the French revolution as marked by the storming of the Bastille in Paris 1789 and the collapse of the Berlin wall 1989. page 696. Postmodern started from 1950-1980.page 697. since many of us are born in a postmodern era the question to ask is how can todays generationRead More World War I and The Literary Transition Into Modernism Essay961 Words   |  4 PagesWorld War I and The Literary Transition Into Modernism World War I was the culmination of many things. On the surface, it was the ultimate in international disputes. Never before had the nations of the civilized world boiled over on such an enormous level. So large was the scale of World War I that there were few countries who did not feel its effects. On a more profound level, the human being had never before exacted such damage upon themselves in the name of warfare. Due to the absoluteRead MorePost Modernism vs. Modernism870 Words   |  4 PagesModernism vs. Post Modernism The ideas of modernism and post modernism are fundamentally different. Modernism is the belief that human beings can improve their environment, using scientific knowledge, technology and putting all of those things into practice. Modernism is prevalent in the field of arts. The concept of post modernism looks at the ideas behind modernism and questions whether they really exist. (wikipedia) Modernism began in the early 1800s. It emerged with Manet and BaudelaireRead MoreEssay Modernism versus Modernismo1057 Words   |  5 PagesModernism versus Modernismo Both Modernism and Modernismo were movements around the turn of the 20th century which caused cultural upheaval and renovation in times where the society was, or needed to be, changing. Modernism took place throughout Europe and in the United States, while Modernismo was a Latin American movement. The two movements share several general characteristics, but were, without a doubt, two separate and distinct movements, and should not be confused. Therefore, it is usefulRead MoreModernism And Modernism : Postmodernism And Postmodernism1632 Words   |  7 PagesModernism is what most people describe as what came before postmodernism. For this essay I will first be looking at what the meaning of modernism and postmodernism is and I will also be looking at the different factors of both modernism and postmodernism and why modernism has declined and has been rejected. I will also be researching on how modernism and postmodernism started and why it started and for this I will be looking at di fferent characteristic of both modernism and post modernism and compareRead MorePostmodernism And Postmodernism Art And Design Terminology, Meanings, Context And Principles1466 Words   |  6 PagesCompare and contrast Modernism and Postmodernism art and design terminology, meaning, context and principles. Modernism and Postmodernism are two art movements that massively contribute to each other’s ideas and principals, however have elements within them that are completely opposite to each other. This questions whether their principles actually help each other and if deep down are in somewhat similar, or whether the two ideas are wholly separate. Modernism is a term to describe the movementRead MorePostmodernism : Modernism And Postmodernism1472 Words   |  6 PagesModernism and Postmodernism are both two important eras in design. Postmodernism takes a lot of concepts from the modernism era. Both modernism and post modernism focus on Style, Social analysis, Cultural Context, Philosophy, Politics, Human experience, Machine aesthetics, and the constant transformation of the â€Å"New†. An interesting fact of the Modernism and Postmodernism is the use of the psychology and philosophy themes 1. Subjectivity 2.History 3. Culture and 4. Theoretically divers aestheticsRead MoreCommunism : Communism And Communism1674 Words   |  7 PagesMarx understanding of society shift into modernism lead to develop a form of communism that would come to be known as Marxism, communism is the economic thought of Marxism. Marx understands that Modernism calls for society to embrace equality for the betterment of society. Part of the probl em with Capitalism comes from its exploitation of the working class; Marx understands this problem to be a vein of Pre-modernism and not a pillar of Modernism. Marx calls for the working class to rise up over theirRead MoreThe Themes Of Cultural And Spiritual Crisis940 Words   |  4 Pagescrisis fragmentation by T.S Eliot Modernism is a critical topic that has not only engulfed the contemporary literary discussion, but has attracted interest in the field of poetry. It therefore explains the critical relationship among modernism, culture and spiritual desires of the society. One of such attraction has not spared the contribution by Eliot. The poem by Eliot is characterized by a lot of themes that define and demonstrate elements of modernism. The nature of the art that was producedRead MoreA Business Journal On Ethics1140 Words   |  5 Pagesof reason, truth, and morality, but rather looks to him/herself, basing their decisions on fallible human reasoning. Modernism, as the dominant worldview, is now the source of explanation, relying on human reasoning as the reference point in all areas of life, including vocation and business practices. Modernism is a reflection of man’s search of meaning and purpose. The modernism worldview carries over into various areas of disciplines. Today, a business manager, with a modernist worldview, may

Social structure Free Essays

Introduction: Culture harmonizes people behavior and at the same time creates barriers between different groups. Donnan and Wilson (1999) have argued that borders of cultures and identities make up the least studied and understood phenomena of international borders and admit that borders are always descriptions since they are illogical constructions based on cultural convention. Similarly, most of the organizations meet the diverse consequences of culture in our modern globalizing world; the cooperation of individuals, groups, and organizations is a vital issue for any social entity and largely depends on their cultural background. We will write a custom essay sample on Social structure or any similar topic only for you Order Now Individualism is an attitude that emphasizes the importance of individual over the group identity and collectivism is the opposite tendency that emphasizes the importance of â€Å"we† identity over â€Å"I† identity (Hofstede, 1980). Individualism VS collectivism Just as Western businesses have intensified their efforts to learn from Asian organizations, so too has there been a rise in research on cross-cultural differences between the two regions. Asian and Western cultures have been distinguished along a variety of characteristics (Cohen Nisbett, 1994; Triandis, 1994). However, it is the dimension of individualism and collectivism that has received the most attention by psychologists specializing in cross-cultural research. Cultural values of individualism and collectivism differ in their relative emphasis on independence vs. interdependence with one’s group (Markus Kitayama, 1991). In individualistic cultures, people are viewed as independent and possessing a unique pattern of traits that distinguish them from other people (Markus Kitayama, 1994). In contrast to such independence and uniqueness, people in collectivistic cultures view the self as inherently interdependent with the group to which they belong. Therefore, whereas people in individualistic cultures often give global and abstract descriptions of themselves (e. g. , I am optimistic), people in collectivistic cultures might ask how they could possibly describe themselves in the absence of information about a particular situation (Bachnik, 1994). To someone from a collectivistic culture, a relatively abstract description of the person can appear artificial because it implies that he or she is the same regardless of context (Cousins, 1989). One of the most important consequences of these divergent views of the self is the degree of conformity that is observed in social settings. A meta-analysis of studies using Asch’s (1956) line judgment task suggested that Asians demonstrated a stronger tendency to conform than Americans (Bond Smith, 1996). In fact, the very concept of conformity may have different connotations in different cultures. While conformity is often viewed negatively in an individualistic culture, uniqueness can be viewed as a form of deviance and conformity associated with harmony in a more collectivistic culture (Kim Markus, 1999). Because the person’s identity is closely linked to his/her social group in collectivistic cultures, the primary goal of the person is not to maintain independence from others, but to promote the interests of the group (Davidson, Jaccard, Triandis, Morales, Diaz-Guerrero, 1976). In contrast, most people in individualistic cultures assume that their identity is a direct consequence of their unique traits. Because the norms of individualistic cultures stress being â€Å"true† to one’s self and one’s unique set of needs and desires (Fiske, Kitayama, Markus, Nisbett, 1998), the person may be encouraged to resist social pressure if it contradicts his/her own values and preferences. Thus, people in individualistic cultures can be expected to be consistent in their views and maintain them in the face of opposition, while people in collectivistic cultures might consider the failure to yield to others as rude and inconsiderate. In collectivistic cultures, self-esteem is not derived from characteristic behavior or from calling attention to one’s own unique abilities. There is greater emphasis on meeting a shared standard so as to maintain harmony in one’s relationship to the group (Wink, 1997). People in collectivistic cultures are therefore not motivated to stand out from their group by competitive acts of achievement or even making positive statements about themselves (Kitayama, Markus, Lieberman, 1995). Instead, there is a tendency toward self improvement motivated by concern for the well being of the larger social group. Whereas members of individualistic cultures strive for special recognition by achieving beyond the norms of the group, collectivists are more motivated to understand the norms for achievement in the particular context so as to meet that standard (Azuma, 1994). Therefore, one might expect groups defined by collectivistic norms to be high in collaboration and achievement of collective goals, whereas groups with individualistic norms may have greater variability in performance among its individual members. High context to low context cultures: In today’s business relations, it’s a small world after all. As more companies turn towards global markets, professionals are finding themselves in foreign locales, wheeling and dealing like never before. However, the key to effective communication between countries is an understanding of each other’s culture, especially a working knowledge of how each society conveys meaning. First used by author Edward Hall, the expressions â€Å"high context† and â€Å"low context† are labels denoting inherent cultural differences between societies. High-context and Low-context communication refers to how much speakers rely on things other than words to convey meaning. Hall states that in communication, individuals face many more sensory cues than they are able to fully process. In each culture, members have been supplied with specific â€Å"filters† that allow them to focus only on what society has deemed important. In general, cultures that favour low-context communication will pay more attention to the literal meanings of words than to the context surrounding them. It is important to remember that every individual uses both high-context and low-context communication; it is not simply a matter of choosing one over the other. Often, the types of relationships we have with others and our circumstances will state the extent to which we rely more on literal or implied meanings. Novelist Amy Tan describes the differences in cultural communication this way: â€Å"An American business executive may say, ‘Let’s make a deal,’ and the Chinese manager may reply, ‘Is your son interested in learning about your widget business? ‘ Each to his or her own purpose, each with his or her own linguistic path. † When individuals from high-context and low-context cultures collaborate, there are often difficulties that occur during the exchange of information. These problems can be separated into differences concerning â€Å"direction†, â€Å"quantity† and â€Å"quality. † For example, employees from high-context cultures like China and France share very specific and extensive information with their â€Å"in-group members† (good friends, families, close co-workers, etc). In comparison, low-context cultures like the United States and Germany prefer to limit communication to smaller, more select groups of people, sharing only that information which is necessary. High-Context Communication Hall states â€Å"Most of the information is either in the physical context or initialized in the person. † ? Knowledge is situational, relational ? Less is verbally explicit or written or formally expressed ? More internalized understandings of what is communicated (ex: â€Å"in-jokes†) ? Often used in long term, well-established relationships   Decisions and activities focus around personal face-to-face communication, ? often around a central, authoritative figure ? Strong awareness of who is accepted/belongs vs. â€Å"outsiders† Association   Relationships depend on trust, build up slowly, and are stable. ? How things get done depends on relationships with people and attention to group process. ? One’s identity is rooted in groups (family, culture, work). Interaction ? High use of nonverbal elements; voice tone, facial expression, gestures, and ? Eye movement carry significant parts of conversation. ? Verbal message is indirect; one talks around the point and embellishes it. ? Communication is seen as an art form-a way of engaging someone. ? Disagreement is personalized. One is sensitive to conflict expressed in another’s nonverbal communication. Conflict either must be solved before work can progress or must be avoided. Learning ? Multiple sources of information are used. Thinking is deductive, proceeds from general to specific. ? Learning occurs by first observing others as they model or demonstrate and then practicing. ? Groups are preferred for learning and problem solving. ? Accuracy is valued. How well something is learned is important. High context cultures are more common in the eastern nations than in western, and in countries with low racial diversity. Cultures where the group is valued over the individual promote group reliance. High context cultures have a strong sense of tradition and history, and change little over time, such as tribal and native societies. For instance, the French assume that the listener knows everything. Therefore, they may think that Americans think they are stupid because Americans will habitually explain everything to their counterparts. Former president Jimmy Carter understood the importance of high-context communication with his colleagues from Israel and Egypt during the peace talks at Camp David. When Prime Minister Begin was about to leave the unsatisfactory negotiations, Carter presented him with pictures of the three heads of state, with the names of each of Begins grandchildren written on the photographs. The prime minister repeated the names of his grandchildren out loud as he looked at the pictures, reflecting on the importance of the peace negotiations to his grandchildren’s futures. Carter recognized that a high-context reference to future generations would induce the prime minister to return to the negotiations. Low Context Communication Hall states â€Å"The mass of information is vested in the explicit code (message). † ? Rule oriented ? More knowledge is public, external, and accessible. ? Shorter duration of communications ? Knowledge is transferable ? Task-centred. Decisions and activities focus around what needs to be done and the division of responsibilities. Association ? Relationships begin and end quickly. Many people can be inside one’s circle; circle’s boundary is not clear. ? Things get done by following procedures and paying attention to the goal. ? One’s identity is rooted in oneself and one’s accomplishments. Social structure is decentralized; responsibility goes further down (is not concentrated at the top). Interaction ? Message is carried more by words than by nonverbal means. ? Verbal message is direct; one spells things out exactly. ? Communication is seen as a way of exchanging information, ideas, and opinions. ? Disagreement is depersonalized. One withdraws from conflict with another and gets on with the task. Focus is on rational solutions, not personal ones. Learning ? One source of information is used to develop knowledge. ? Thinking is inductive, proceeds from specific to general. Focus is on detail. ? Learning occurs by following explicit directions and explanations of others. ? An individual orientation is preferred for learning and problem solving. ? Speed is valued. How efficiently something is learned is important. An individual from a high context culture has to adapt, and/or be accommodated when shifting to a low context culture. High context cultures expect small close-knit groups, where professional and personal life is interrelated. Therefore, a high context individual is more likely to ask questions than attempt to work out a solution independently. References Brockner, J. (2003). Unpacking country effects: On the need to operationalize the psychological determinants of cross-national differences. Research in organizational behavior, (P 333–367). Flynn, F, Chatman, J. (2001). Strong cultures and innovation: Oxymoron or opportunity? In S. Cartwright (Ed. ), International handbook of organizational culture and climate. Wink, P. (1997). Beyond ethnic differences: Contextualizing the influence of ethnicity on individualism and collectivism. Journal of Social Issues, (P 329–349). How to cite Social structure, Papers

Volkswagen Essay Example For Students

Volkswagen Essay The largest European manufacturer is Volkswagen with some 15 per cent of the market. The company has been on an aggressive acquisition trail for a decade and now produces and sells more cars than any other European company. It is certainly interested in the future of the Bavarian carmaker BMW. Ford, Volkswagen, Renault, BMW and others are all engaged upon strategies to improve their value chain and reduce supplier numbers. o Focus on less direct benefitso Spent $30 million on environmental protection in one yearo Increased competitive advantage by positioning the company as a leader in ecologically conscious car manufacturingo Enhanced image of its high prestige and high value products Sustainable Development Targets of VolkswagenVolkswagen has the ability to make its future development sustainable to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs. Group Environmental PolicyVolkswagen develops, manufactures and markets motor vehicles worldwide with the aim of safeguarding personal mobility. The company accepts responsibility for the continuous improvement of the environmental compatability of its products and for the increasingly conservative use of natural resources, with due regard to economic aspects. Accordingly, the company makes environmentally efficient, advanced technology available world-wide and brings this technology to bear over with the full life cycle of its products. At all its corporate locations, Volkswagen works hand-in-hand with society and policy-makers to shape a development process that will bring sustainable social and ecological benefits. 7 Basic Principles of the Environmental Policyo Restrict the environmental impact of Volkswagens activities to a minimum. o Combine customers expectations with regards to environmental compatibility. o Research and develop ecologically efficient products and processes. o Ensure a continuous improvement process together with suppliers, service providers, retailers and recycling companies. o Check the performance of the environmental management system regularly. o Give information to customers, policy-makers and authorities. o Inform, train and motivate Volkswagen employees in environmental protection. Results of the Environmental Performance: ProductVW Lupo 3L TDI: The 3-Litre-Car. o Consuming less than 3 litres of fuel per hundred kilometres. o Only 81 g/km CO2 Emissions. o Ultra light weight of only 830 kilograms. o Financial Times Automotive Award for the:Best Breakthrough Produkt in 1999 Environmental Protection at Volkswagen : ProductProduct-Development-Processo Fuel efficient cars. o Alternative fuels. o Alternative power trains. o Engineering recyclable cars. o Intelligent transport systems Environmental Protection at Volkswagen: ProductionCertified Environmental Management System (EMAS, ISO 14001)Including:o Water management. o Minimizing air pollution. o Noise abatement. o Waste management. o Efficient energy consumption. In China: VW Shanghai certified since 1997 (ISO 14001). Volkswagen Employees: of Environmental Success Examples for environmental measures:o Agreement between the management board and the works council on: internal environmental reporting, the rights and duties of the employees in supporting environmental protection measures. o Special training for managers, supervisors and environmental specialists. o Integration of environmental education into general employee development schemes. o Environmental education for apprentices. Suppliers Working together as PartnersWhat does Volkswagen expect from the suppliers?o A clear commitment to environment protection as a part of their o corporate philosophy. o Continuous improvement process of the environmental aspects of the product and manufacturing processes. o Identify and document the chemical composition of materials supplied. o Ideas for recycling and disposal of the supplied products. o Close cooperation to find ways to achieve joint environmental goals. The VW Declaration deals with the fre edom of association, collective bargaining, prohibition of child work and forced labour and non-discrimination, as well as remuneration, health and safety and working time. Company management will report to the GWC and its Steering Committee, and in cases of reported violations, one of the two will become active and discuss ways to solve the problems. The IMFs coordinator for the VW Global Works Council is involved in this discussion and will bring in the position of the IMF and its affiliated unions. Robert Steiert, of the IMF head office, stated that the Declaration will not have its largest impact at existing Volkswagen workplaces, where the provisions should already be at hand, but is most important for workers at plants to be built or taken over by Volkswagen, especially in lesser-developed countries.

Grounds Zero A Starbucks

Doing business means being ready to face some highs and lows. Even among the titans of the modern here is hardly a single entrepreneurship that has never experienced a failure or at least lacked success among certain type of public. However, when it comes to such a famous company as Starbucks, one could have hardly believed that there are places in the world where there are little to no people who know about the company.Advertising We will write a custom research paper sample on Grounds Zero: A Starbucks-free Italy. Bloomberg Businessweek specifically for you for only $16.05 $11/page Learn More Still, the sad truth is that in Italy, most people have no idea about what Starbucks is and what services it offers. According to the conclusions in the article written by Stephan Faris, Schultz, the company director, the company should try promoting their production among the Italian people, yet the attitude of the latter towards coffee as a quick drink made in b etween work can ruin the entire campaign. One of the basic complexities concerning the situation is that when entering the Italian market, Starbucks will have not one, but several obstacles to overcome. The first and, perhaps, the least significant problem for the company is that at present, there is hardly a single person in Italy who is aware of the company’s existence, not to mention the services that it provides. However, with a decent promotion campaign, Starbucks will quickly become well-known among the local people. What is going to motivate people to choose Starbucks instead of their traditional cheap coffee is a more difficult question. Hence, it is necessary to develop an advertisement that will emphasize Starbucks’ advantages as compared to other coffee-producing companies. Finally, the fact that the Italians do not understand the culture of â€Å"flow food† (Faris, 2012) might become an obstacle. Hence, Starbucks will have to come up with a decent le gend of their drink. While the widely accepted image that the Starbucks has, i.e., beverage that one can savor to taste the entire palette, will most probably not suit the values of the Italian people, a legend with a more energy in it is likely to do the trick. Nevertheless, one must admit that the company has a certain strategic advantage for entering the Italian market, and that advantage must be used for the Starbucks’ benefit. First of all, it is necessary to keep in mind that the Starbucks’ products have the finest quality, which cannot be considered the feature of the traditional Italian coffee companies. Putting the emphasis on the specific taste and the gourmet flair, Starbucks can possibly become rather successful in the Italian market. However, as the article mentions, low price is what exactly attracts clientele to the Italian coffee producing companies. Therefore, it will be reasonable for Starbucks to offer a more flexible pricing policy in the Italian ma rket, with a focus in quality that one cannot see in other companies.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Judging by the above-mentioned, to conquer the Italian coffee market, Starbucks will have to come up with completely new strategies and develop new maneuvers. One of the most obvious moves at present is to shift the emphasis from the coffee being an elite drink to a tasty drink. Therefore, the social strata that consume coffee the most will realize that the delicious product is actually marketed for them. However, rethinking the key methods that can be applied to the promotion of Starbucks in Italy, one must mention that in the given case, a more subtle promotion campaign will probably do a better job. As it has been mentioned, Italians have a different vision of world and its pleasures, and a traditional Starbucks approach towards advertizing can confuse the Italia n target audience even more. Hence, a less pompous and more casual-style commercial will have a better effect. According to the recent news, a home-made commercial of Starbucks coffee has been much more successful than all the advertizing campaigns held so far by Starbucks in Italy: according to the recent news, â€Å"the advertising poster announcing the imminent arrival of a Starbucks store last week in Milan† (Lawrence, 2012) has been spotted. However, it was soon revealed that the latter â€Å"was just a prank by a design student† (Lawrence, 2012).  Hence, it seems that there are reasons to promote Starbucks in Italy again. Changing the strategy a bit and adjusting to the Italian market, the company is likely to succeed. Aiming for the public other than the traditional Starbucks elite, the company will definitely win the clients’ preferences. Starbucks definitely has chances in Italy; however, the legend behind the drink must be modified somehow to fit the vision of the Italian people. Following on the heels of a traditional Italian perception of a coffee break as a two-minute long quick warm-up before getting down to work, the whole Starbucks image can fall flat. Developing a more flexible idea of their trademark, on the other hand, can become the company’s trump card, and they will be able to play it most efficiently when the advertizing campaign is over and people are thrilled about the new experience. Thus, Starbucks will be able to cross the finishing line and reach ultimate success. Reference List Faris, S. (2012). Grounds zero: A Starbucks-free Italy. Bloomberg Businessweek.  Retrieved from ProQuest.Advertising We will write a custom research paper sample on Grounds Zero: A Starbucks-free Italy. Bloomberg Businessweek specifically for you for only $16.05 $11/page Learn More Lawrence, J. (2012). Drinking with the enemy – could Starbucks make it in Italy? Web. This research paper on Grounds Zero: A Starbucks-free Italy. Bloomberg Businessweek was written and submitted by user Bryant T. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Book Of Mormon Is False Essays - Book Of Mormon Witnesses

Book Of Mormon Is False Essays - Book Of Mormon Witnesses Book Of Mormon Is False An Examination of the Book of Mormon and its Chief Witnesses Joseph Smith, the founder of the Church of Jesus Christ of Latter Day Saints claimed that he received the Book of Mormon as a revelation from God. He said that the heavenly being Moroni appeared to him and directed him to some buried gold plates which contained ancient writings. His task then, was to translate these ancient writings with the help of seer stones which were also buried with the gold plates. Smith received strict directions from the heavenly being that he was to show the plates to no one except for appointed individuals. The Book of Mormon in its preface identifies these as eleven persons: the three witnesses and the eight witnesses. A student of religion would now be interested in knowing something about these witnesses, for only then can we evaluate their worth as witnesses. The Book of Mormon names the three witnesses as Oliver Cowdery, David Whitmer, and Martin Harris. The book also names the eight witnesses as follows: Christian Whitmer, Jacob Whitmer, Peter Whitmer, Jr., John Whitmer, Hiram Page, Joseph Smith, Sr., Hyrum Smith, and Samuel H. Smith. Who were these persons? And what can we know about them that would give us reason to either believe or disbelieve them as witnesses in this most important matter? A good place to look for information would be the publications of the Mormons themselves, since they should more than anyone else be interested in preserving histories of their principal witnesses. This approach could be used at least as a starting point for gathering information before further scrutiny and investigative work. In this study I would like to turn to two books published by the Mormons to find information about the chief witnesses. The first book is the Doctrine and Covenant, a book of authoritative scriptures for the Mormons. The second book is Church History Timeline by William W. Slaughter, published by Desert Book Company, in Salt Lake City, Utah, 1996. What follows is a brief look at the information these books contain about the witnesses and other key persons associated with the Book of Mormon. My intention here is not to provide a summary of the entire body of information but only to show that what we learn from these books do not give us much confidence in the witnesses and hence in the Book of Mormon itself. The first of the three witnesses is Oliver Cowdery, a rural schoolteacher. He was a scribe to Joseph Smith, and associate president of the Church. In April 12,1838 he was excommunicated from the Mormon Church. He was rebaptized ten years later in November 1848 and died March 3, 1850. Reading this, one must wonder why this chief witness was excommunicated during the lifetime of Joseph Smith his prophet, and be allowed back in the church after his prophet died. Smith was martyred on June 27, 1844. The second of the three witnesses is Martin Harris. He was a prosperous farmer who was known as industrious, honest, and generous. It was his $3000 that financed the first 5,000 copies of the Book of Mormon. But, as William Slaughter informs us: Harris clashed with Church leaders over monetary practices and was excommunicated in December 1837; he was rebaptized November 27, 1842. (Church History Timeline, p. 5). The same Martin Harris was given 116 pages of the book of Mormon after Joseph Smith had translated them with the help of the seer stones. But then he allowed wicked men to take these pages for the purpose of corrupting the translation and then to accuse Joseph Smith of falsehood in his prophetic claim. Why would Martin Harris do this? The Doctrine and Covenants explains that he was a wicked man who sought to destroy Joseph Smith. Joseph Smith relates in his history how Martin Harris had previously taken sample characters from the book of Mormon along with the relevant translation of those characters and received confirmation of these in New York City from a professor Charles Anton and Dr. Mitchell. These men attested that the characters were true characters of the Egyptian, Chaldaic, Assyriac and Arabic, and that the translation so far done by Joseph Smith was accurate. Now, one may wonder why did Harris, after he had received this confirmation, should seek to destroy Joseph Smith. And what value should we attach to the testimony of a man who sought to destroy one whom he believed was God's prophet? Since the Doctrine and Covenants call Harris a wicked man,

Rainforest Cafe marketing reseach paper Research

Rainforest Cafe marketing reseach - Research Paper Example This study analyses the hospitality and tourism industry, particularly, the hotel industry of London. According to Ruddick, hotels in London are expected to face a weaker trading market this year because of the Olympics hangover. Furthermore, there is an expectation that tremendous growth will be recorded in the hotel industry of the U.K towards the end of the year, as they are expected to make improvements. The hotel market has been chosen for analysis because hotels represent an important element of London’s tourism industry, and the London hotel market is distinct (Cushman&WakefieldHospitality 4). Given that the London hotel market is distinct, this analysis aims at identifying the weakness and threats that face a specific restaurant. It also identifies the hotel’s strengths and opportunities. Further, the analysis provides recommendations on how the restaurant can improve and maintain its strengths, as well as, capitalize on opportunities. Information will be gather ed from customer reviews, annual financial reports and hotel websites. In this analysis, an environmental scan of Rainforest Cafe, located in London will be carried out. The economic, technological, political, socio-cultural, legal, natural and global factors that influence the organization’s operations and success in the market will be analyzed. This will be done in comparison with the major competitors of Rainforest Cafe. First, the analysis will begin with an internal SWOT analysis of Rainforest Cafe to identify its strengths, and threats. Recommendations will be made on how the Cafe can improve on its weakness and maintain its strengths to ensure outstanding performance in the market now and in the future. Secondly, an external SWOT analysis will be carried out to identify the restaurant’s strengths, weaknesses, threats and opportunities. Finally, a competitive analysis for Rainforest cafe will be carried out to identify organizations that compete with the cafe in general and in terms of product form, product category and budget. Rainforest Cafe Rainforest Cafe is located found in 20 Shaftesbury Avenue, Piccadilly Circus in London (Porter) Par 13. The cafe is committed to supporting worthwhile environmental causes (Rainforest Cafe Par 1). The rainforest cafe works with a UK-based charity, World Land Trust, to try to save as much tropical forest as possible (Rainforest Cafe Par 3). The cafe is among the largest family restaurants in London. The restaurant is built in sucha way that it is jungle-like, and this jungle feel is enhanced by the roaring elephants and other special effects (Porter Par 1). It is themed as a tropical rainforest. Started in 1997, the cafe has been popular ever since The Rainforest Cafe uses information technology to support food services operations, with a remarkable and direct use of information technology. There are other branches across North America and other international locations. This group of hotels entered the industry, and is characterized by significant investments in the physical and operational infrastructures of food services to create a distinct atmosphere and unique theme-based experience for their clients. Apart from providing hotel services, the Rainforest Cafe sells merchandise to both adults and children related to the rainforest theme. The rainforest theme is intended to foster in adult and child customers a sense of excitement about nature, concern for survival in the tropical