Rainforest Cafe marketing reseach paper Research

Rainforest Cafe marketing reseach - Research Paper Example This study analyses the hospitality and tourism industry, particularly, the hotel industry of London. According to Ruddick, hotels in London are expected to face a weaker trading market this year because of the Olympics hangover. Furthermore, there is an expectation that tremendous growth will be recorded in the hotel industry of the U.K towards the end of the year, as they are expected to make improvements. The hotel market has been chosen for analysis because hotels represent an important element of London’s tourism industry, and the London hotel market is distinct (Cushman&WakefieldHospitality 4). Given that the London hotel market is distinct, this analysis aims at identifying the weakness and threats that face a specific restaurant. It also identifies the hotel’s strengths and opportunities. Further, the analysis provides recommendations on how the restaurant can improve and maintain its strengths, as well as, capitalize on opportunities. Information will be gather ed from customer reviews, annual financial reports and hotel websites. In this analysis, an environmental scan of Rainforest Cafe, located in London will be carried out. The economic, technological, political, socio-cultural, legal, natural and global factors that influence the organization’s operations and success in the market will be analyzed. This will be done in comparison with the major competitors of Rainforest Cafe. First, the analysis will begin with an internal SWOT analysis of Rainforest Cafe to identify its strengths, and threats. Recommendations will be made on how the Cafe can improve on its weakness and maintain its strengths to ensure outstanding performance in the market now and in the future. Secondly, an external SWOT analysis will be carried out to identify the restaurant’s strengths, weaknesses, threats and opportunities. Finally, a competitive analysis for Rainforest cafe will be carried out to identify organizations that compete with the cafe in general and in terms of product form, product category and budget. Rainforest Cafe Rainforest Cafe is located found in 20 Shaftesbury Avenue, Piccadilly Circus in London (Porter) Par 13. The cafe is committed to supporting worthwhile environmental causes (Rainforest Cafe Par 1). The rainforest cafe works with a UK-based charity, World Land Trust, to try to save as much tropical forest as possible (Rainforest Cafe Par 3). The cafe is among the largest family restaurants in London. The restaurant is built in sucha way that it is jungle-like, and this jungle feel is enhanced by the roaring elephants and other special effects (Porter Par 1). It is themed as a tropical rainforest. Started in 1997, the cafe has been popular ever since The Rainforest Cafe uses information technology to support food services operations, with a remarkable and direct use of information technology. There are other branches across North America and other international locations. This group of hotels entered the industry, and is characterized by significant investments in the physical and operational infrastructures of food services to create a distinct atmosphere and unique theme-based experience for their clients. Apart from providing hotel services, the Rainforest Cafe sells merchandise to both adults and children related to the rainforest theme. The rainforest theme is intended to foster in adult and child customers a sense of excitement about nature, concern for survival in the tropical

Traces of Modernism and Women Emancipation in The Yellow Wallpaper and Term Paper

Traces of Modernism and Women Emancipation in The Yellow Wallpaper and The Awakening - Term Paper Example According to the paper for the first time brought women out from the confines of their homes, where they were primarily responsible to serve as mere wives and mothers, to a larger reality, with provided them with a chance to carve an identity in the socio-economic domain. This led to many supporting developments like the dilution of the taboo associated with divorce and cohabitation, the advent of the Pill that gave women a decisive say in the sphere of their reproductive health and decisions, and a larger scope for women in the educational, career making and workforce related opportunities. However, these changes did not remain merely confined to the area of economic affairs and social status, but also greatly influenced the role ascribed to women in personal relationships. The women became more questioning of the issues like sexuality, marriage and motherhood. The short story The Yellow Wallpaper and the novel The Awakening to a great extent pertain to this altering stance of women in the interpersonal relationships and a changing approach of the women towards issues like domesticity, marriage and motherhood. This paper stresses that gilman masterfully uses her short story The Yellow Wallpaper to make reveling statements about the issues like feminism and womanhood. To do so, Gilman expertly leads the reader through the misery faced by a woman in the wake of her neurotic state, characterizing a mix of her mental state and her views pertaining to marriage and womanhood through her association with the yellow wallpaper in her bedroom.